WhatsApp plans to share its users’ phone numbers with Facebook, the first time the messaging app has allowed the two services to connect data since Facebook bought it two years ago.
While the contents of WhatsApp messages such as words and images are end-to-end encrypted, meaning that the app cannot read them, it does have data including phone numbers and information about users’ phones and operating systems.
Many Facebook users already share their phone number and address book with the app, but some choose not to, saying they want to keep their number – which many work colleagues may have – separate from their personal life on Facebook.
WhatsApp can now share data including your phone number with Facebook, letting it better target adverts and improve friend suggestions
Facebook and WhatsApp will be able to link accounts using technology that tells them when a phone has installed both
It will also gain data such as device type and software information, although it says messages will continue to be encrypted
The new policy also reflects recent changes to WhatsApp such as voice calls and its web version
This information includes the device used, online status, usage and log information. WhatsApp carefully points out in the FAQ it won’t share any information ‘onto’ Facebook or other Facebook apps, but yes data-sharing will happen. The reasoning: To help improve ad experiences, to more accurately count unique users and fight spam and abuse. Exactly how Facebook ads will improve with WhatsApp information is left unclear, but there is more.
WhatsApp is also getting ready to welcome services such as banks, airlines on the app, an idea that has been discussed earlier as well. WhatsApp’s latest blog says this: These services are coming soon, and they will start testing it on the app. For WhatsApp, which has never actually made any money, and is still not serving ads, this is one way of generating revenue.
In the future, we will explore ways for you and businesses to communicate with each other using WhatsApp, such as through order, transaction, and appointment information, delivery and shipping notifications, product and service updates, and marketing. For example, you may receive flight status information for upcoming travel, a receipt for something you purchased, or a notification when a delivery will be made. Messages you may receive containing marketing could include an offer for something that might interest you.
Why are you sharing information with Facebook and the Facebook family of companies?
WhatsApp is part of the Facebook family of companies, and sharing some information allows us to coordinate more and improve experiences across our services and those of Facebook and the Facebook family. For example:
We will be able to more accurately count unique users.
We can better fight spam and abuse.
If you are a Facebook user, you might see better friend suggestions and more relevant ads on Facebook.
Note: If you are an existing user, you can choose not to share your account information with Facebook to improve your Facebook ads and products experiences.
Here’s How you can opt out of this.
Luckily for us, whatsapp has given 30 days to opt out of this. Here’s how to do that.
When you see the new policy window in whatsapp do not accept it right away. Instead there you will see ‘Read more about key feature…….’ click on that. There you will see a check box saying ‘Share my Information…..’ uncheck it and Accept.
If you have accepted it before without unchecking, don’t worry. Head to Whatsapp Settings – Account – And uncheck it there and Select ‘Don’t Share’